1. Your choice comes first
When you first visit, we ask whether you agree to analytics. Until you accept, no analytics cookies are set and the analytics scripts are not loaded. Strictly functional storage (below) is the only thing used before that decision, because the site can't work without it. You can change your mind at any time by clearing the values in your browser settings.
2. Strictly necessary — functional storage
These are set without consent because they are essential to the site working and do not track you. They are stored in your browser's local storage, not as cookies, and never leave your device.
| Name | Type | Purpose | Retention |
|---|---|---|---|
ss-theme | Local storage | Remembers your light / dark theme choice. | Until you clear it |
ss-analytics-consent | Local storage | Records whether you accepted or declined analytics, so we don't ask again. | Until you clear it |
3. Analytics — only with your consent
If you accept, we use Google Analytics 4 (Firebase Analytics) to understand which pages and features are used, so we can improve the service. This is the same measurement we use in our mobile apps. These cookies are set only after you accept and are removed from the flow entirely if you decline.
| Name | Provider | Purpose | Retention |
|---|---|---|---|
_ga | Google Analytics | Distinguishes browsers to count unique visits. | Up to 2 years |
_ga_<id> | Google Analytics | Persists session state for this specific property. | Up to 2 years |
Google processes this data as described in the Google Privacy Policy. We do not use analytics to build advertising profiles of you.
4. Bot protection (Cloudflare Turnstile)
To keep the service secure, we use Cloudflare Turnstile, which may set a short-lived cookie or read technical signals from your browser to tell humans from bots. It does not track you across sites or serve advertising. See the Privacy Policy for details.
5. Advertising
Where ads are served, advertising partners may use their own cookies or similar technologies to measure delivery and performance. Those partners are responsible for their own practices; where the law requires it, we ask for your consent before non-essential advertising cookies are set. You can review this in the Advertising section of our Privacy Policy.
6. How to control cookies and storage
You can clear or block cookies and local storage at any time through your browser settings, and you can decline analytics when asked (or clear ss-analytics-consent to be asked again). Blocking strictly necessary storage may affect how the site works — for example, it will forget your theme.
7. Changes and contact
We may update this policy as our use of cookies changes; we'll revise the date above. Questions? Email contact@eastcoremedia.com.